Federally Regulated Search Engine Privacy

Do you believe when you use a search engine online your privacy should be protected when it comes to knowing what you wanted to know?

Do you own your search results or does the search engine "own" your thoughts typed as characters on a screen?

There's an interesting move afoot to federally regulate and control search engine privacy:

Should search engines be subject to the types of regulation now applied to personal data collectors, cable networks, or phone books? In this article, we make the case for some regulation of the ability of search engines to manipulate and structure their results. We demonstrate that the First Amendment, properly understood, does not prohibit such regulation. Nor will such interventions inevitably lead to the disclosure of important trade secrets.

Now the question becomes: "Who do you trust more to protect your private search queries?"

Google?  Microsoft?  Ask?  Yahoo!?

Or the federal government?